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  • Saturday, 24 February 2024
Ford just upped the price of electric F-150 Lightning pickup – again

Ford just upped the price of electric F-150 Lightning pickup – again

Ford Motor Co. has once again increased the starting price of its much-anticipated electric F-150 Lightning pickup. The automaker announced on Wednesday that the base model will now cost $41,669, up $3,000 from the original starting price announced in May of last year. The price hike comes as demand for electric vehicles (EVs) continues to grow, along with rising prices of raw materials such as semiconductors and steel.

Despite the price increase, the F-150 Lightning remains competitively priced compared to other EVs in the pickup truck category. The base model boasts a range of 230 miles on a single charge, while the extended-range model can go up to 300 miles. The pickup is also equipped with a 426-horsepower electric motor that can accelerate from 0 to 60 miles per hour in just 4.5 seconds.

The F-150 Lightning has generated a lot of buzz since its debut last year, with more than 150,000 pre-orders placed within the first three weeks of reservations opening. The pickup is expected to hit the market in the spring of 2022 and will be built at Ford's new Rouge Electric Vehicle Center in Michigan.

In addition to the base model price increase, Ford also raised the price of the F-150 Lightning XLT, Lariat, and Platinum models by $3,000 each. The company cited "significant investments in advanced technologies" as the reason for the price hikes.

Ford's decision to increase the price of the F-150 Lightning is not surprising, as other automakers have also raised prices of their EVs due to supply chain disruptions and rising costs of raw materials. General Motors, for instance, recently announced price increases for several of its electric models, including the Chevrolet Bolt EV and EUV.

Despite the challenges faced by the auto industry, the demand for EVs continues to grow. A recent survey by Consumer Reports found that 71% of prospective car buyers in the US are considering an EV for their next purchase, up from 60% the previous year.

In response to the increasing demand for EVs, President Joe Biden has proposed a $174 billion plan to boost the US EV market. The plan includes incentives for consumers to purchase EVs, as well as funding for EV charging infrastructure and the development of domestic battery manufacturing.

The rise of EVs has also led to increased competition among automakers. Tesla, which currently dominates the EV market, is facing challenges from traditional automakers such as Ford and General Motors, as well as new players such as Lucid Motors and Rivian.

Overall, the price increase of the F-150 Lightning is just one example of the challenges faced by the auto industry as it transitions to a more sustainable future. However, with the growing demand for EVs and government support for the industry, the future looks bright for electric vehicles.

 

Ford Motor Co. has once again increased the starting price of its much-anticipated electric F-150 Lightning pickup. The automaker announced on Wednesday that the base model will now cost $41,669, up $3,000 from the original starting price announced in May of last year. The price hike comes as demand for electric vehicles (EVs) continues to grow, along with rising prices of raw materials such as semiconductors and steel.

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